AI-Powered Social Listening | Make.com Tutorial to Monitor Negative Comments

Tired of manually checking YouTube (and every other platform) for negative or spammy comments? In this video, you’ll build a simple, reliable workflow that watches new comments, uses AI to classify sentiment, and instantly sends you a Slack alert for the negative ones—so you can respond or moderate fast. Perfect for busy marketers and founders who need brand-safe, high-signal notifications without inbox noise. What you’ll learn (step-by-step): - Set up a Make.com scenario with a YouTube “Watch New Comments” trigger - Analyze each comment with an OpenAI model for sentiment (positive/neutral/negative) - Filter to only alert on negative results Push clean, contextual alerts to a Slack channel (or adapt to email/Sheets/anything) Timestamps: 00:00 Intro: why manual comment checks don’t scale 00:00:20 The cost of ignoring negative & spammy comments 00:00:45 What we’re automating (works for YouTube, X, IG, TikTok) 00:00:58 Alerts & routing options (Slack, email, Sheets, etc.) 00:01:35 3-part system: Trigger → AI analysis → Notification 00:01:50 Tooling overview: Make.com + OpenAI + Slack 00:02:51 Quick preview of the Slack alert 00:02:58 Create a Make.com account & scenario 00:03:20 Scenario structure and logic 00:04:54 Add YouTube trigger: “Watch New Comments” 00:05:28 Connect YouTube; pick channel vs single video 00:06:12 Channel ID, moderation status, limits & schedule 00:07:29 Start from “now” to monitor new comments 00:07:45 Add OpenAI step for sentiment analysis 00:08:48 Prompt design + examples (pos/neg/neutral) 00:11:27 Add Slack step: message format & channel 00:13:11 Critical filter: only send if result contains “negative” 00:15:02 Test run with a sample negative comment 00:16:05 Live test on an unlisted video 00:16:52 See the alert fire in Slack 00:17:50 Final checks & how to extend to other apps Links: Sign up to make.com - https://www.make.com/en/register?pc=thalitamilan Read about OpenAI credits - https://platform.openai.com/docs/pricing Read about OpenAI models - https://platform.openai.com/docs/models If you found this helpful, tap like, drop a comment with the next workflow you want automated, and subscribe for more AI + marketing build-alongs.