In this video, I’m taking you fully behind the scenes of my wedding photography business and walking through the tools and software I actually use in 2025 to keep everything running. This is the “9+ years of running my own studio” list—some real OG apps I’ve used since the beginning, plus newer tools that genuinely make the workflow faster, cleaner, and more professional. I cover client management (my CRM, contracts, invoices, calendars, and expense tracking), taxes and payroll, insurance and certificates of insurance, website hosting, and the SEO tools I use to see what’s working on Google. On the photography side, I get into what I’m using for editing (yes, Lightroom Classic), blogging (Narrative Publish is a huge workflow win for me), and gallery delivery (Pic-Time is my main client-facing system and I’m going deep on why). I also share a few wild cards—like the travel tool that keeps my itineraries from becoming a chaotic email graveyard—and where I actually buy gear and film, plus the film labs I trust. The big takeaway: pace yourself, build systems that keep you organized and compliant, and stick with what works—because this business is a marathon, not a sprint.