Watch this BEFORE you hire a ghostwriter...

Hey! I’m Tommy and welcome to my YouTube channel. I’ll be making videos about content strategy for startups, B2B marketing, how I’m scaling my own content agency to 7-figures, and more. In today’s video, I walk you through what to think about before you hire a ghostwriter for your LinkedIn or X content in 2024. I'll share patterns I see in my best agency clients that will help you figure out if you're ready for a ghostwriter. I use these concepts to help B2B SaaS use organic social in their GTM strategy. Timestamps: 00:00 - Intro 00:27 - Do you understand the time commitment? 02:01 - Are you prepared to collaborate? 03:26 - Is your writer actively seeking out your opinions? 04:13 - Are you prepared to give up some control? 07:40 - How many clients is the writer handling at once? 08:55 - Can you speak to the person who’s actually writing for your account? 09:33 - Does this writer have specific industry experience? Join my Social Files B2B social & content strategy newsletter for more deep dives (read by 22K marketers and founders): https://www.readsocialfiles.com/subscribe Apply for Compound Content Studio’s waitlist here: https://bit.ly/compoundwaitlist