The best LinkedIn content strategy for early-stage SaaS

In today's video, I walk you through how to grow a B2B SaaS company with LinkedIn content. I break down the content strategy, content calendar, how to measure ROI, and more. If you're growing a B2B SaaS, use this as part of your GTM strategy. Timestamps: 00:00 - Intro 01:12 - Why LinkedIn works for SaaS 03:26 - Founder-led content VS company-led content 07:45 - Positioning your account 14:45 - Founder-Content-Marker Fit 19:30 - Setting up your profile 25:31 - Steal this Content Calendar 42:41 - The anatomy of a winning LinkedIn post 45:15 - Picking the right formats 49:00 - How to measure ROI 54:00 - How to work content creation into your schedule 56:30 - 3 pillars of scaling content production with a team Join my Social Files B2B social & content strategy newsletter (read by 22K marketers and founders): https://www.readsocialfiles.com/subscribe Are you an early-stage SaaS founder who wants to use content to generate demand? Apply for Compound Content Studio’s waitlist here: https://www.compoundcontentstudio.com/