If I wanted to Grow a B2B SaaS in 2024, I'd Do This

Hey! I’m Tommy and welcome to my YouTube channel. I’ll be making videos about content strategy for startups, B2B SaaS marketing, how I’m scaling my own content agency to 7-figures, and more. In today’s video, I walk you through a full content marketing system for B2B founders that you can use in 2024. If I wanted to grow a B2B SaaS in 2024, I'd do this marketing strategy on social media. I use this to help B2B SaaS use organic social in their GTM strategy. 00:00 - Intro 00:30 - Founder-led content 101 03:24 - Assessing different marketing strategies for your SaaS 03:59 - How to get started with founder-led content (aka personal brand) 09:30 - How to know if your founder-led content is 'working' 11:50 - How long should you test founder-led content? 12:26 - My proven playbook for founder-led content Join my Social Files B2B social & content strategy newsletter (read by 22K marketers and founders): https://www.readsocialfiles.com/subscribe Apply for Compound Content Studio’s waitlist here: https://bit.ly/compoundwaitlist