Hey! I’m Tommy and welcome to my YouTube channel. I’ll be making videos about content strategy for startups, B2B SaaS marketing, how I’m scaling my own content agency to 7-figures, and more. In today’s video, I walk you through marketing strategies Beehiiv implements to use LinkedIn & Twitter content to close more B2B SaaS deals. If I wanted to grow a B2B SaaS in 2024, I'd use this marketing strategy on social media. I use this to help B2B SaaS grow on organic social as part of their GTM strategy. Timestamps: 00:00 - Intro 00:19 - Beehiiv background 02:19 - Building a Content Ecosystem 03:50 - Founder-led content 11:48 - Company-led content 17:26 - Beehiiv’s Product Launch Playbook 24:49 - Employee-led content 28:13 - Owning an emoji 31:00 - Recap Join my Social Files B2B social & content strategy newsletter (read by 15K marketers and founders): https://www.readsocialfiles.com/subscribe Apply for Compound Content Studio’s waitlist here: https://www.compoundcontentstudio.com/

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