In this episode, Joli Riley interviews Ellie Patel, Founder & CEO of Rethink Legal, to get her top tips for small business owners on how they can protect their Brand. Ellie is the CEO and Founder of Re-think Legal, a legal consultancy based in Hong Kong. Ellie is an IP and trade mark expert, helping clients around the globe to protect, grow and monetise their intellectual property. This means assisting companies and individuals with trade mark filings and prosecution, IP strategies and third-party IP agreements such as licensing, sponsorship and franchise agreements.

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