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I bring up Instantly because it’s purpose-built for cold email deliverability at scale. If your main goal is getting more emails into inboxes and running high-volume sequences fast, Instantly is optimized for that job way more than an all-in-one sales suite.

Pros

+Unlimited email sending accounts for massive outreach scale
+Strong warm-up system designed to protect deliverability
+Fast, plug-and-play setup (launch campaigns quickly)
+Advanced sequencing with trigger-based follow-ups

Cons

-Smaller lead database than Apollo (about 160M)
-Leads, CRM, and verification can require multiple paid add-ons
-Less advanced filtering and buyer intent signals

Featured in 2 videos

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Highlights

+Unlimited email sending accounts for massive outreach scale
+Strong warm-up system designed to protect deliverability
+Fast, plug-and-play setup (launch campaigns quickly)

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