15-20% Growth for 3 Years Without Adding a Single Hire

What if you could grow your business 15 to 20 percent every year for three years without hiring a single new person? In this episode, Sean sits down with Jackson Wightman, a PR strategist who has done exactly that, building a leaner, smarter agency by weaving AI into the core of how his team operates. Jackson breaks down where most PR agencies are getting AI wrong, why founders should think twice before hiring a firm that hasn't genuinely adapted to this new landscape, and how the intersection of earned media and AI search is creating a massive opportunity for startups that pay attention. You'll also hear his honest take on why AI makes it easier than ever to do mediocre work at scale, and what separates the agencies worth hiring from the ones that will quietly waste your budget. Check out the company: https://properpropaganda.net ────────────────────────────────────────────────────── 📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M) ────────────────────────────────────────────────────── Get my brand new eBook free - https://welivetobuild.com/network ────────────────────── 📋 WORK WITH ME ────────────────────── ▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook ▶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship ────────────────────── 🔗 CONNECT WITH SEAN ────────────────────── ▶ LinkedIn: https://linkedin.com/in/seanweisbrot ▶ Inquiries: welivetobuild@gmail.com ────────── 🕐 CHAPTERS ────────── 00:00 - Jackson's Take on AI Reshaping PR Work 01:32 - Skip the PR Agency Before Your Series A 02:52 - "AI Slop" Is Killing Pitch Credibility 05:31 - The AI Media Training Trick Jackson Swears By 08:38 - Growing 20% a Year Without Hiring Junior Staff 10:48 - No Entry-Level Jobs Means No Senior Talent Later 13:21 - Even Jackson Is Scared to Have Kids Now 17:45 - Chinese Brands Finally Playing the Long Brand Game 21:58 - Why Brand Trust Goes Way Beyond the Product 26:17 - A Bad English Translation Tanked a Game Launch 28:58 - Jackson's Weekly P&L Rule for Running an Agency