How To Leverage LinkedIn Live Events

Want to turn your LinkedIn network into a live audience? Here's how to do it with StreamYard—and why it works. Hosting LinkedIn Live Events is one of the most underutilized strategies for growing your authority, building trust fast, and getting seen by the right people. And with tools like StreamYard, setting one up is easier than you think. 🔹 Why StreamYard? It’s cloud-based, beginner-friendly, and integrates directly with LinkedIn. You can schedule a live stream, add branding, bring on guests, share screens, and stream to multiple platforms at once—all from your browser. Here’s how to set up a LinkedIn Live with StreamYard: 1️⃣ Go to streamyard.com and create an account (free or paid). 2️⃣ Connect your LinkedIn profile or Company Page under "Destinations." 3️⃣ Click “Create” → “Live Stream” 4️⃣ Select your LinkedIn destination and fill in the event title, description, date, and time. 5️⃣ Customize your visuals—upload a thumbnail, logo, overlays, and brand colors. 6️⃣ Promote your event using the LinkedIn event link—drive RSVPs and send reminders. 7️⃣ Go live at your scheduled time and engage with your audience in real-time! Benefits of Using LinkedIn Live Events: ✅ They notify your followers the moment you go live ✅ You can repurpose the recording as evergreen content ✅ Viewers can comment, ask questions, and connect instantly ✅ They position you as a thought leader in your space ✅ Great for interviews, Q&As, launches, panel discussions, and real-time announcements If you're trying to build visibility, increase trust, and make your content more human—LinkedIn Live is where it's at.