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How to Define Your Target Audience in Google Ads (2026 Guide)

100 views· 5:19· Feb 15, 2026

Defining your public is the most important part of any ad campaign. If you show your ads to the wrong people—wrong age, wrong location, or wrong interests—your results will always disappoint. In this 2026 tutorial, I walk you through exactly how to define who should see your ads using Google’s latest audience signals and search themes.

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