In this video, I give you a quick look inside Respona and how I’d run backlink outreach without juggling a bunch of separate tools. The big idea is simple: Respona centralizes the workflow—from choosing a plug-and-play campaign template (link building, content promotion, partner recruitment, or digital PR) to finding prospects, pulling contacts, and sending personalized sequences. I walk through a blogger outreach example where I’m looking for sites that recently published link building content, then pitching a collaboration angle (like mentioning them in an upcoming post). What I like here is how much of the heavy lifting is pre-built. I set up an email sequence and add AI-powered fields like subject line, icebreaker, and a PS so the emails auto-personalize while still sounding like me (you can even add custom instructions for tone). Then I use Google search-based prospecting with optional SEO metrics (Moz by default, or connect Semrush/Ahrefs if you have them), auto-find the right contacts by job title, and even rerun searches every few weeks to keep opportunities fresh. Finally, I review emails before launch, manage replies in a unified inbox, and track opens/replies and campaign performance in one dashboard.