The Truth About Marketing Agencies in 2025...It's Getting Weird Fast

🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast. 👉 https://mailchi.mp/podcastprinciples.com/script In this episode, Ryan tackles the question no one in B2B wants to say out loud: Are marketing agencies obsolete? The answer? Yes. And your in-house marketing department might be next. Ryan breaks down why the traditional model, spending $100k+ on an agency or bloated internal team, isn’t just outdated, it’s inefficient. Instead: let the founder or principal be the face, supported by one sharp generalist and a subject matter expert. That’s it. Ryan also dives into cost, the hiring process, what you should be looking out for and most importantly: how you can start doing this for your brand or business. This one might make marketers mad. It might make agencies cringe. But if you’re scaling a B2B business, it’s what you need to hear. 📌 Jump In Here: 0:00 - Introduction 0:58 - Hiring 1:56 - Hiring specialists 3:35 - Cost 5:22 - How do you do this? __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop