🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script If you’ve ever thought about starting your own podcast, this episode is for you. I sat down with Mustafa, founder of My Fin Journey, to break down what it actually looks like to build a podcast as a busy business owner. Mustafa has helped investors earn more than $20 million in passive real estate distributions, but this conversation is not about real estate. It’s about the podcast he built, why he started it, what he wanted it to do, and whether it has been worth the time, money, and effort. We talk about podcast saturation, imposter syndrome, choosing a format that actually fits your personality, building a team, staying consistent, and why the goal of a podcast does not always need to be direct monetization. We also get into how podcasting can create trust, credibility, better conversations, speaking opportunities, and long-term business value, even when the ROI is not obvious in the first year. If you’re a founder, advisor, investor, or business owner who has been waiting for the “right time” to start a podcast, this episode gives you a grounded look at what it really takes and why starting messy may be better than waiting forever. 📌 Jump In Here: 0:00 - Should you start a podcast? 1:30 - Why Mustafa started My Fin Journey 4:23 - Starting in a saturated market 11:01 - Choosing the right podcast format 17:12 - Who should not start a podcast yet 20:47 - Audience size vs. audience value 26:34 - Managing the podcast production 32:09 - Building trust and credibility 43:04 - Why Mustafa hired Podcast Principles 53:06 - Was it worth it? __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

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