How to Replace Your Marketing With a Podcast in 90 Days

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I sat down with Jared Smith to show how a podcast can replace most of your marketing in ~90 days. Since 2020, my team at Podcast Principles has helped 2,000+ clients rack up 15M+ views and 500K downloads, and in this episode I share exactly what works for service businesses—law firms, finance, home services, and more. I break down choosing the right format (interview, solo, or co-hosted), how to map episodes to your buyer journey, and my simple “4-5-1” cadence that turns one show into daily content without burnout. We also get real about timelines, realistic ROI, and why you should be your own sponsor instead of chasing ads. 📌 Jump In Here: 0:08 - Intro + why this episode 1:08 - Where to start: your “why” 4:35 - Picking a format (interview, solo, co-host) 6:20 - Niche examples (law firms that win) 10:07 - Infinite Banking podcast case study 13:39 - Map topics to the buyer journey 16:12 - SEO/YouTube strategy for discovery 24:49 - Long, medium, short: packaging content 32:39 - Cadence: why weekly works 37:29 - ROI mindset + the “4-5-1” system __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop