Women in Sports Media and Running Storytelling w/ Ashley Mateo and Olivia Witherite | s6e8

Check out our Free 8 Week 5k Guide! - https://runningexplained.myflodesk.com/l5xeag2tjn What’s really happening behind the scenes in women’s running right now? In this Women’s History Month episode of the Running Explained Podcast, Coach Nick and Coach Amanda sit down with Ashley Mateo (Founder of RunHer Magazine) and Olivia Witherite (Founder of OnBase Collective) to talk about the future of women’s sports, storytelling, and media in running. They break down the rise of women-led platforms, why women’s running is gaining momentum, and the gaps that still exist in media coverage, pay, and representation. This episode also dives into the role of influencers vs. experts, how storytelling is shaping the sport, and what needs to change for women’s sports to continue growing. If you're a runner, coach, creator, or just someone who cares about the future of the sport, this conversation will change how you see running media. 00:00 Introduction to Women in Sports 03:33 Personal Journeys in Running 06:14 The Shift from Participation to Influence 09:19 The Importance of Print Media 12:14 Building OnBase Collective 15:07 Creating and Controlling the Narrative 18:03 Financial Independence in Women's Sports 20:50 The Role of Community Support 23:47 The Popularity of Women's Running 26:52 Camaraderie in Women's Running 29:34 Frustrations in Running Media 32:34 The Future of Women's Sports 41:20 Media Literacy in Sports Content 44:24 Gender Representation in Sports Media 47:38 The Role of Influencers in Running Media 50:19 Brand Responsibility in Sports Marketing 51:04 Addressing Online Harassment in Sports 54:29 Empowering Women in Sports Media Olivia Witherite is an amateur runner and social media marketer in the running space based in Brooklyn. She took up running in her late 20s and hasn't looked back since. Currently, she runs with both the Brooks Running Collective and Dashing Whippets Running Team. She is the owner of On-Base Collective, a social media strategy and brand marketing agency, and currently is the head of content at ATHLOS, an innovative women's Track & Field league. Ashley Mateo is the founder and editor of RUNHER Magazine. Her writing has appeared in The Wall Street Journal, Runner's World, and TIME. She is also a certified running coach based in Denver, CO. Amanda- https://instagram.com/amanda_katzz/?hl=en Nick -⁠ ⁠https://instagram.com/nklastava/?hl=en Email - Hello@runningexplained.com 🚨 1:1 COACHING SPOTS OPEN NOW 🚨 Ready to finally train with a plan that’s built around YOU? ✅ Personalized training ✅ Weekly support + adjustments ✅ Strategy, structure, and accountability ✅ Expert coaching to help you actually hit your goals Not ready for a 1:1 Coach 📝PDF Training Plan Templates available 🤝Group Coaching, Strength Training and Unlimited access to all Training Plans available in The Run Club App Not sure talk our Training Plan Quiz to find the right training plan for you! https://www.tryinteract.com/share/quiz/688249e4b0197d00157fba4c Learn more about all of this at www.runningexplained.com