How to Grow Your Podcast and Build an Audience | Podcast Marketing & Audience Development

Every podcaster wants more listeners, but real, lasting growth doesn’t come from chasing algorithms or quick tricks. It comes from clarity: knowing why you’re podcasting, who you’re talking to, and what value only you can bring. RSS.com’s Head of Relationships Greg Wasserman and Stephanie Arakelian, Podcast Marketing & Audience Development Specialist, broke down the proven steps to building, and keeping, an engaged podcast audience whether your just starting your podcast or have been going for years. You’ll learn how to: ✅ Grow with Purpose – Understand how your “why” shapes every decision, from content to marketing ✅ Define Your Audience – Create a clear listener profile that helps you reach the right people on the right platforms ✅ Differentiate Your Show – Identify what makes your podcast unique and how to communicate that value ✅ Go Where Your Listeners Are – Discover how to meet your audience where they already spend time, and turn small communities into loyal fans ✅ Build Authentic Connections – Invest in your community through engagement, conversation, and trust ✅ Evolve Over Time – Learn why auditing your audience every 9–12 months keeps your growth on track You’ll also discover: 🚀 Why audience development should start before you launch 🚀 How to use the tools you already have, like social, newsletters, and relationships, to expand reach 🚀 Why omni-platform strategy is essential for growth in 2025 Find more podcast events at: https://rss.com/blog/events/ RSS.com feature to convert your audio podcast into video assets uploaded automatically to YouTube: https://rss.com/podviz/ Connect and Follow Greg: https://www.linkedin.com/in/gregwasserman/ Connect and Follow Stephanie: https://www.linkedin.com/in/stephaniearakelian/ https://www.instagram.com/stepharakelian/ Ready to start a podcast? Get started with RSS.com for free: https://rss.com Not happy with your current podcast hosting provider? Easily switch to RSS.com: https://rss.com/switch/