How Jomboy Media + MLB Are Changing the Creator-Sports Landscape

Creators aren’t just building audiences anymore—they’re building leagues. This episode breaks down how Jomboy Media partnered with MLB, hired TikTok’s former agency lead Brett Joss, and built a model for multi-year, league-style sponsorships. We dive into what this means for creators, brands, and the future of sports media—and the lessons you can apply to your own creator business right now. If you’ve launched a membership—or plan to—this one’s for you. 👉 Don’t forget to subscribe so you never miss future episodes! Subscribe to The Upload Newsletter + https://balasabas.substack.com Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + Uscreen https://www.uscreen.tv + Ecamm http://ecamm.balasabas.live Connect with me on LinkedIn + https://www.linkedin.com/in/robbalasabas Follow me on Instagram + https://www.instagram.com/rob.balasabas Business + Partnership Inquiries: robert.balasabas@gmail.com