MAJOR Beauty Industry Shake-Up: L’Oreal, Color Wow, & What’s Next!

The beauty industry is seeing one of its biggest shifts yet. In this video, we break down the major distributor shake-up involving L'Oreal, Color Wow, and Keune, and what it means for the future of your salon business. As of January 31st, L’Oreal’s acquisition of Color Wow means significant changes for traditional distributors like The Salon Center. We discuss the reality of these shifts, the "last Mohicans" of the street, and why our focus is pivoting toward innovative, high-performance brands like Gold, Alurum, and Oligo. Discover how we are preparing for a massive 2026 with new brand launches and a continued commitment to stylist relationships. Featured Product Spotlights: We also take a deep dive into the Gold professional line, including: Root Lift Spray Mousse: Spectacular lift and height for the crown. Delicious Foundation: A velvety styling mousse that outperforms traditional favorites. Volume Spray: Heat protection meets natural beauty enhancement. Sea Water Cream: The ultimate solution for touchable volume and hold. Timestamps: 00:00:00 – Introduction and industry shake-up preview. 00:01:04 – Breaking news: L’Oreal acquires Color Wow and the resulting distributor shake-up. 00:04:05 – Feature: Gold Root Lift Spray Mousse. 00:04:20 – Feature: Gold Delicious Foundation. 00:05:01 – Feature: Gold Volume Spray. 00:05:46 – Feature: Gold Sea Water Cream. 00:06:40 – Major beauty industry shake-up: Keune distribution shifts from Life of Reilly to Paramount Beauty of New York. 00:09:44 – Closing thoughts on the future of The Salon Center and upcoming brand launches for 2026. Relevant Keywords: L'Oreal, Color Wow, The Salon Center, Keune, Beauty Industry News, Salon Distribution, Gold Haircare, Hair Product Review, Salon Business, Professional Beauty, Hair Stylist Tips, Salon Marketing, Alurum, Oligo, Hair Volume Products 🛠️ Resources, tools, and links mentioned: My top recommended products: ➡️ https://kit.co/richrose_recommends 🎥 Essential Creator Tools & Gear 🖥️ My Software: 🎯 VidIQ Channel Optimizer: https://vidiq.com/richrose 📊 Tube Buddy Channel optimizer: https://www.Tubebuddy.com/richardjrose1 🎬 Streaming Software: https://streamyard.com/?fpr=richrose 📱 Vista Social for bulk social media posting: https://vistasocial.com?fpr=rich64 🤖 Jogg AI: https://www.jogg.ai/?fpr=richard-j77 🧠 AI Assistant: https://www.perplexity.ai/ ✂️ Capcut Video Editor (FREE and paid upgrades for Pro) https://capcutaffiliateprogram.pxf.io/rrose80 📈 Taja.ai Youtube Channel optimizer https://www.taja.ai/?via=richard-rose 📸 My Gear: *As an Amazon Associate I earn from qualifying purchases. 🎥 DJI Osmo Pocket 3 Creator Combo, Vlogging Camera https://amzn.to/3OUtLBb TRIPOD: https://amzn.to/4bTXbKw 🎯 Belkin Stage auto-tracking stand pro with dockkit https://amzn.to/4fcSX0A 📱 Iphone 13: https://amzn.to/4fIxk8x 💡 Pro Tip: These tools and gear are personally tested and proven to enhance content creation quality and workflow efficiency! My Amazon Storefront: Top Products I use and recommend: https://www.amazon.com/shop/richardjrose *As an Amazon Associate I earn from qualifying purchases. 💰 AFFILIATE DISCLOSURE: As an Amazon Associate, I earn from qualifying purchases. Some links above are affiliate links—I earn a small commission at NO extra cost to you. This helps me create more videos for creators like you. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📍 WHAT'S NEXT: ✅ SUBSCRIBE: New videos every [Monday/Wednesday/Friday] 🔔 ENABLE NOTIFICATIONS: Never miss an upload 💬 COMMENT: What's your biggest YouTube challenge? 👍 LIKE: Helps YouTube recommend this to other 40+ creators ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🌐 CONNECT WITH ME: 📧 Email: rich@richardjrose.com 📱 Instagram: @richrose1 📱 TikTok: @richrose1 🔗 My Kit.co (Recommendations): https://kit.co/richrose_recommends ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ❓ MORE RESOURCES: • My YouTube Channel: @richrose1 • Beauty Content (Salon Center): [Link to beauty-focused playlist] • Creator Tools Playlist: [Link to gear/software reviews] • Email List: [GoHighLevel landing page] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🎬 ABOUT THIS CHANNEL: Taming of The 'Do is dedicated to helping creators 40+ build YouTube channels for side hustle income. With 30+ years in sales & marketing and 61k+ subscribers, I share: ✅ YouTube tutorials for beginners ✅ How to earn BEFORE Partner Program ✅ Tech & AI tools that save time ✅ Digital marketing strategies ✅ Gear reviews & setups Never too old to start. Your age is your advantage. #YouTubeForOver40 #SideHustle #CreatorEconomy #DigitalMarketing ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 👇 THANK YOU FOR WATCHING! See you in the next one.