30 Years in Beauty Supply: What I'm Warning Stylists About Now

ARE YOU A STYLIST TIRED OF MANUFACTURERS SELLING DIRECTLY TO YOUR CUSTOMERS AND CUTTING YOU OUT OF THE LOOP? The beauty industry has changed drastically over the last few years, and it is time for a new approach to salon retail and representation. Join me as I discuss the current state of the industry and how I am evolving to better serve my clients. I have spent over thirty years in the beauty supply business, and I have seen it all. From the post-COVID shifts to the rise of Amazon and direct-to-consumer marketing, the traditional salon model is under pressure. Many hairdressers are giving up on retail altogether because they feel betrayed by the brands they recommended. I am here to uncover these problems and offer a solution for those who want to stay profitable and efficient in an unpredictable economy. As a uniquely independent representative, I am changing how I do business. I am no longer interested in just pushing the next big thing every two weeks or being in your face when you are busy with clients. Instead, I am focused on representing brands I truly believe in and building deep, valuable relationships through scheduled appointments. I want to be the guy who tells you what NOT to buy just as much as what will help your bottom line. With a YouTube community of over 61,000 subscribers and a deep understanding of marketing technology and AI, I bring a different level of expertise to the table. I am not retiring anytime soon because I love what I do, but I am doing it on my terms to ensure my customers get the best results possible. Let us talk about how we can navigate these changes together and keep your salon thriving. CHAPTERS 0:00 The Truth About Salon Retail Today 2:30 Why I Became a Uniquely Independent Rep 5:00 How Manufacturers are Changing the Game 7:45 A Different Approach to Sales Appointments 10:15 Leveraging YouTube and Technology for Stylists 12:30 The Future of Professional Beauty Representation If you found this video helpful, please SUBSCRIBE to the channel and click the bell icon so you never miss an update. LIKE and SHARE this video to help other stylists find this information. COMMENT below and let me know what part of the country you are in and what struggles you are facing in your salon today! #SalonBusiness #HairStylistTips #BeautyIndustry #SalonRetail #IndependentRep Welcome to my channel! Your source for mastering hair, thriving in the beauty industry, and leveling up with the latest tech, software, and AI. Whether you're a stylist, salon owner, or content creator, you'll find pro haircare tutorials, business insights, and digital tools to boost your career. 👇 What to expect on this channel: - Pro haircare and styling tutorials - Tips for growing your salon and personal brand - How-to’s for creating beauty content on YouTube - The latest product reviews for beauty pros - Salon business and income growth strategies 🌟 Share your questions or topics you want covered in the comments! #beauty #hairtutorial #salon #youtubetips #techforbeauty #AITools #richrose1 #TamingOfTheDo 🔔 Subscribe & tap the bell to never miss a new video! 📲 Follow me on Instagram & TikTok: @richrose1 📧 For business inquiries or collaborations: rich@richardjrose.com 🛠️ Resources, tools, and links mentioned: My top recommended products: ➡️ https://kit.co/richrose_recommends 🎥 Essential Creator Tools & Gear 🖥️ My Software: 🎯 VidIQ Channel Optimizer: https://vidiq.com/richrose 📊 Tube Buddy Channel optimizer: https://www.Tubebuddy.com/richardjrose1 🎬 Streaming Software: https://streamyard.com/?fpr=richrose 📱 Vista Social for bulk social media posting: https://vistasocial.com?fpr=rich64 🤖 Jogg AI: https://www.jogg.ai/?fpr=richard-j77 🧠 AI Assistant: https://www.perplexity.ai/ ✂️ Capcut Video Editor (FREE and paid upgrades for Pro) https://capcutaffiliateprogram.pxf.io/rrose80 📈 Taja.ai Youtube Channel optimizer https://www.taja.ai/?via=richard-rose 📸 My Gear: *As an Amazon Associate I earn from qualifying purchases. 🎥 DJI Osmo Pocket 3 Creator Combo, Vlogging Camera https://amzn.to/3OUtLBb TRIPOD: https://amzn.to/4bTXbKw 🎯 Belkin Stage auto-tracking stand pro with dockkit https://amzn.to/4fcSX0A 📱 Iphone 13: https://amzn.to/4fIxk8x 💡 Pro Tip: These tools and gear are personally tested and proven to enhance content creation quality and workflow efficiency! My Amazon Storefront: Top Products I use and recommend: https://www.amazon.com/shop/richardjrose *As an Amazon Associate I earn from qualifying purchases. AFFILIATE MARKETING DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, the channel may receive a small commission to help purchase more fun products to do review videos! As an Amazon Associate I earn from qualifying purchases.