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Why do some podcasts succeed when so many fail?

12 views· 14:40· May 18, 2025

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Some podcasts blow up while others never get off the ground. So what’s the difference? In this episode, I’m answering a listener question about what makes a podcast successful. Is it promotion? A unique idea? Celebrity status? Or is it just about sticking at it? Spoiler alert: It’s not about going viral. But there are consistent things successful podcasters do and they’re things you can do too. 💡What you’ll learn: • What big shows have in common (that you might not see) • The eight things successful podcasters focus on • Why consistency and realistic expectations matter • How to define success for your show (not someone else’s) EPISODE CREDITS: Host: Rachel Corbett Editing Assistance: Josh Newth LINKS & OTHER IMPORTANT STUFF: Download my free podcasting guide (https://www.podschool.com.au/podcast-guide) Check out my online podcasting course, PodSchool (https://podschool.com.au/) Click here to submit a question to the show (https://docs.google.com/forms/d/e/1FAIpQLScWepoep0HgIN1Fm5AZa5qyJ1NC5FDS0OVXNotbbdytSsHM1g/viewform?usp=sf_link) Email me: rachel@rachelcorbett.com.au Follow me: Instagram (https://www.instagram.com/_rachelcorbett/) , Facebook (https://www.facebook.com/RachCorbett) , X (https://www.twitter.com/RachelCorbett) , LinkedIn (https://www.linkedin.com/rachelcorbett1) , YouTube (https://www.youtube.com/UCgUsLDEldBkYVF3mimdLsIw) , TikTok (https://www.tiktok.com/@rachelcorbettpodschool) or check out my blog (https://rachelcorbett.com.au/blog/) or the PodSchool website (https://podschool.com.au/) . This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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