Zipp’s New 303 SW Tracks Tire Pressure - But That’s Just the Start

The new Zipp 303 SW wheelset comes with a built-in AXS tire pressure sensor - but that’s just one reason it caught my attention. After 100+ miles of real-world testing across road, gravel, and broken pavement, here’s what you need to know. Zipp calls this their “do-it-all speed” wheelset. With a 25mm internal rim width, 1440g weight, wide tire optimization, and the integration of Zipp's AXS wheel sensor, the 303 SW is more than just a premium carbon upgrade—it’s a glimpse into the future of smarter riding. In this video: • How the 303 SW performs across road and mixed terrain • My tire + pressure setup and real-world ride feel (I'm now riding 5 psi higher) • The quirks and benefits of the built-in pressure sensor • Who these wheels are *actually* for 👀 Got questions about hookless compatibility, tire pressures, or whether it’s worth upgrading from 303 Firecrest or current wheelset? Drop them in the comments. Zipp Warranty: https://www.sram.com/en/zipp/campaigns/warranty 🌐 More from me: Website: https://www.outdoorbros.com Instagram: https://www.instagram.com/outdoorbros_ — Chapters: 00:00 Into 00:26 Is it Too Much Data? 00:50 Zipp 303 SW Specs 01:42 Tire Pressure - So What? 02:28 Real-World Application 03:17 First Ride Impressions 03:48 ZR1 Hub 04:28 Setup and Installation 05:08 LED Indicator 05:24 Zipp's Lifetime Warranty 05:35 Who These Wheels Are For? 06:06 Is this Tech Useful? 06:26 How Would You Use Them? — #zipp303sw #axs #roadcycling #gravelbike #tirepressure #hookless #cyclingtech