In this Whop Masterclass at my Consulting Club Mastermind, I sit down with the CEO behind Whop and we break down how they went from “a marketplace to rent sneaker bots” to a creator commerce machine that’s on pace to help creators earn about $1B/year. We talk through his origin story (Montessori school mindset, early hustles, sneaker bot software, agencies, Bitcoin arbitrage), and the big pivot: stop thinking small, get obsessed with value, and build infrastructure that helps creators make more money—payments, storefronts, and the community layer all in one place. Then we go deeper into what I care about most: systems. How do you scale a team from ~20 to 65 people fast without chaos? Their answer is a clear North Star vision, metrics that actually matter, and weekly “MICs” (Most Important Commitments) that force execution. We also get into incentives—everyone gets equity (or in our world, you can mirror this with rev share) because if the business doubles and the team doesn’t win, incentives aren’t aligned. My biggest takeaway for anyone building theme pages and funnels: product and proximity beat hype. Stay insanely close to your customers, engineer the “aha moment” (their benchmark is $500 in 7 days), and keep moving—your next iteration has the highest chance of being the one that hits.