In this video, I break down how Raz (22) scaled a coaching business to $1,000,000/month using one core acquisition channel: Instagram. We go deep on the actual funnel mechanics—buying influencer shoutouts to one Instagram profile, using content to nurture, then converting through DM setters and a “book a call” flow (plus a VSL link in bio). The big takeaway is that DMs are not “cute”—they’re a real revenue engine: he’s doing roughly $600k/month from DM conversations alone, and it started with simple 1:1 coaching before switching to group coaching to remove the time bottleneck. We also map the team structure that makes this scale: separate DM setters vs outbound phone setters, triage for weak applications, closers with a closer manager, and a sales ops person to handle the “housekeeping” so closers don’t drop the ball. On the backend, he emphasizes collections (AR) and customer success as profit levers—low refunds (around ~2.2% YTD) and strong delivery make payment plans collectible. The meta lesson I want you to steal: move fast, buy mentorship when you’re stuck, raise prices over time, and only track metrics you’ll actually act on.