In this full podcast with Harut, I break down how I’ve used Instagram to build $100,000/month+ media businesses—and more importantly, what actually matters if you’re still stuck at $0. I talk about the three levers I see over and over again: picking the right business model (a vehicle that can realistically get you to $10k/month without tons of capital), getting a mentor, and committing like your life depends on it. I’ve watched people go through the exact same program with the same resources—some print crazy results, others stay stuck for years—and the difference is almost always commitment and execution, not “secret tactics.” I also share my own start: back in 2016 I didn’t want to show my face online, so I built Instagram theme pages as a way to build attention without personal branding. It took me around eight months to get traction, and I had plenty of “nothing is working” phases. From there we get into scaling: going from $10k to $100k/month is usually just selling more of what already works and pushing more traffic into your ecosystem (it will be messy). Past that, you’ll need team, systems, and additional traffic sources like YouTube, paid ads, and affiliates to keep scaling without breaking fulfillment.