In this podcast episode, I’m sitting down with Philip Johansen (@hustlephil) and we break down one of the craziest “from nothing to everything” stories I’ve seen up close: $20k in debt, addiction, losing his house, girlfriend leaving, and living in a basement apartment with a bed, a computer, and internet… to then doing $27M in a single year. We talk about what actually flipped for him (embarrassment, family, and taking full responsibility), and why cutting the bad habits and the wrong circle was the real start of the business. Then we get tactical around the real driver behind the growth: focus. Philip explains why doing five business models at once kept him broke, and how committing to one mentor, one plan, and repeating the same actions is what created momentum (his snowball analogy is spot on). We also go into what separates people who hit $10k–$100k and stall vs. the people who keep scaling: over-delivering to customers, building support, doing more of what works, and staying obsessed with the mission. If you’re building funnels and offers through Instagram, this episode is a reminder that the “strategy” only works when your focus and habits do.