The Role of Brand in Seo
We speak with guest, Mordy Oberstein on the role of branding in SEO, particularly how it has re-emerged as a significant factor in conversions and SEO. We explore the interaction between brand and user experience, and the introduction of Google’s emphasis on brand in its algorithms. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. EP 170 Near Memo 01
🎬 More from Near Media
Google Maps' AI Shift: Why Brand Building, Reviews & Social Presence Are the New Local SEO
184 views
The Post I/O Playbook for Local SEO Visibility with Cindy Krum, Gregg Gifford & Krystal Tang - P 2
207 views
What Does I/O Mean for Marketers with Cindy Krum, Gregg Gifford & Krystal Tang - Part 1
185 views
Beyond the Pack: How to Audit Your Competitors Using Google’s Local AI
136 views
Gemini Knows Me Better Than I Know Myself? Google's Creepy Inferred Personalization 🧠👁️
101 views
The DOJ vs. Google Maps Fraud: Inside the 15,000 Fake Listings Scandal 🗺️⚖️
860 views