P2 AI, Search & Local Business: How AI Is Rewriting Location Management; Interview with Ana Martinez

AI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI’s role in visibility, customer journeys, and local SEO strategy. 00:00 – Introduction: AI adoption and client reactions 02:30 – Early adopters & surprising AI use cases 05:00 – AI vs. differentiation in SaaS & location marketing 12:00 – Market sophistication and AI visibility 15:00 – Google AI Overviews & consumer behavior 17:00 – Cloudflare insights, site traffic & AI crawling 20:00 – AI’s role in purchase decisions & local SEO practices 23:00 – Citations, Yelp, Tripadvisor & AI sourcing 27:30 – Do citations still drive uplift? 32:00 – Cross-platform strategies: Google, TikTok, Instagram 34:00 – Closing thoughts: AI as a work in progress