AI Rank Tracking Is Baloney But Brand Reach Isn’t — Rand Fishkin Explains
Can you actually track your brand inside ChatGPT, Claude, or Google AI? Rand Fishkin thought the answer was no. Too random. Too chaotic. Too many variables. So he tested it. After running hundreds of identical prompts across AI platforms, the results were surprising: 👉 You can measure brand presence. 🚫 You can’t reliably track rankings. But is it worth the cost/
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