AI Agents Are Coming: Jes Scholz Reveals How to Prepare Your Business & Website NOW

AI agents are reshaping search, content strategy, and how consumers choose businesses. In this deep conversation, Jes Scholz joins Greg Sterling and Mike Blumenthal to unpack the rise of conversational interfaces, the 60/40 brand-activation model, how “freshness” actually works, and why your database may determine whether your brand survives the AI era. We cover content strategy, multimodal creation, UX for agents, MCP/ACP standards, and why local businesses must shift from differentiation to mental availability. 00:10 – The New Era of Content & Why Distribution Matters 01:10 – What Makes Content “Distribution-Worthy” 02:10 – Funnels Are Dead: In-Market vs Out-of-Market Audiences 04:04 – Applying Binet & Field: The 60/40 Rule for Digital 06:50 – Freshness, Cadence & AI-Driven Expectations 07:34 – Updating Content vs Creating New Content 09:47 – Series, Multimodal Content & Tools Like AirOps 10:51 – Enter Agents: ChatGPT, Gemini & the Future of Websites 11:21 – Why Agents Haven’t Crossed the Chasm (Security Issues) 13:40 – How Agents Will Change Consumer Behavior 17:30 – Preparing Your Website for AI Agents 18:10 – Why Bing Visibility Matters for Agent Selection 19:30 – The Coming Database Revolution 21:20 – Winners vs Losers in the AI Era 22:59 – Kodak Moments: The Cost of Waiting 23:25 – Will ChatGPT Even Survive? A Skeptical View 24:19 – Conversational Interfaces Are Inevitable 26:52 – Jes’s Three Action Items for Marketers 28:47 – Advice for Local Brands: Mental Availability Wins 29:48 – Closing Thoughts