The GOAT Playbook: How Ceri Cummings Built Multiple Fitness Brands

Most businesses don’t fail because the product is bad. They fail because there’s no discipline behind the brand. This Monday on Monday Night Live, I’m joined by . Ceri has built multiple fitness and wellness brands. Including 4 studios in Perth, BOLT Fitness Online, and The GOAT Co - Greatest of All Tapes. He’s also the WA Affiliate Manager for HYROX. Owner of Perth’s first certified HYROX training club. And someone who has turned discipline, performance and community into a serious business advantage. We’ll talk about: - Building brands people actually believe in - Growing multiple businesses at once - The mindset behind high performance - Creating loyal communities, not just customers - Why most businesses focus on hype instead of standards This isn’t just a fitness conversation. It’s a conversation about business. And what it really takes to build momentum in a noisy world. #MondayNightLive