GMB Basics - Managing Your GMB Account

In this lesson, you’ll learn how to fully maximize the features of Google My Business (GMB) to improve visibility, engagement, and local SEO performance. We’ll walk you through how to use key tools inside your Google Business Profile, including Google Posts, messaging, product and service updates, website management, and customer review strategies. These features are essential for keeping your business active, building trust with potential customers, and improving your rankings on Google Search and Maps. You’ll also learn how to properly get, manage, and respond to reviews to strengthen your online reputation. In this video, you’ll learn: How to use Google Posts for updates and promotions How GMB Messaging works for customer engagement How to add and update products and services How to manage your Google Business Profile website How to get and respond to customer reviews effectively How these tools improve local SEO and customer trust This lesson is perfect for business owners, marketers, and freelancers who want to turn their Google Business Profile into a powerful marketing and lead-generation tool.