GMB Basics - GMB Reporting & Insights

In this lesson, you’ll learn how to use the Reporting and Insights tools inside Google My Business (GMB) to track performance, measure growth, and understand how customers are finding your business online. We’ll break down how to analyze your data within your Google Business Profile, including views, searches, customer actions, and engagement metrics. These insights help you understand how much traffic, leads, and conversions your listing is generating. By learning how to interpret these reports, you can make smarter decisions to improve your visibility, optimize your listing, and increase customer engagement through better local SEO strategies. In this video, you’ll learn: How to access GMB reporting and insights How to understand views, searches, and customer actions How to track traffic and leads from your listing How insights help improve your local SEO strategy How to use data to grow your business visibility This lesson is perfect for business owners, marketers, and freelancers who want to measure results and optimize their Google Business Profile for maximum performance.