"What Do You Really Want?" Leveraging Identity-Driven Business Growth | Cassie Shea

#733 What if the biggest thing holding your business back isn’t strategy or execution — but the identity you’re operating from? In this episode, host Brien Gearin sits down with Cassie Shea, founder of The Possibility Investor, to unpack what it really means to iterate with your identity as a business owner. Cassie shares how her journey from running a $14M company at 28 to logging 3,500+ coaching hours shaped her core framework: Desire → Deserving → Decisions — starting with the deceptively hard question, “What do you want?” Together, they explore why so many entrepreneurs hit an invisible “deserve ceiling,” how proving energy can quietly drive (and drain) growth, and how constraints — like health, seasons of life, or boredom — can become the catalyst for smarter, more sustainable business evolution. Cassie also previews her free 3D Assessment and where listeners can connect with her as she launches The Possibility Investor! What we discuss with Cassie: 0:00 The Power of Changing Goals 4:34 Cassie’s Origin Story 8:16 Discovering the Value of Coaching 12:01 Building a Coaching Practice 15:45 The Role of Identity in Leadership 19:29 The Three Layers of Change: Desire, Deserving, Decisions 23:14 Healing the ‘Not Enough’ Wound 27:00 Iteration and Adaptation in Business 30:44 Creativity Through Constraints 34:02 Closing Reflections & Next Steps Thank you, Cassie! Follow Cassie on ⁠LinkedIn⁠: https://www.linkedin.com/in/cassieanneshea To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #businessidentity #businessadaptation #businessleadership #businessgrowth #businesssuccess #iteration