Want More Conversions Without More Traffic? Here's How to Fix Your Website | Matthew Stafford

#725 What if the fastest way to grow your e-commerce revenue isn’t more traffic — but fixing what happens after customers land on your site? In this episode, host Kirsten Tyrrel sits down with Matthew Stafford, founder of Build Grow Scale, to unpack why most e-commerce businesses don’t actually have a traffic problem — they have a conversion problem. Matthew shares how his journey from concrete work to building multi-million-dollar online stores led him to obsess over data, customer experience, and small optimization “hinges” that swing big revenue doors. The conversation dives into practical CRO insights like website speed, checkout optimization, micro-copy, and working backward through the funnel — while also exploring the often-overlooked role emotional intelligence plays in entrepreneurship, leadership, and decision-making. If you want to increase sales without chasing vanity metrics and build a business that works better for both you and your customers, this episode is packed with powerful takeaways! What we discuss with Matthew: 0:00 Introduction & The Customer Perspective 3:48 The Numbers Game in E-Commerce 7:16 Building a Framework for Success 10:57 From Concrete to E-Commerce: Matthew’s Journey 14:39 Lessons from Teespring and Shopify 18:21 Optimizing for Conversions 22:03 The Power of Customer Feedback 25:45 Emotional Intelligence in Business 29:27 Agency Life & Client Relationships 33:09 Final Advice & Where to Connect Thank you, Matthew! Check out Build Grow Scale at ⁠BuildGrowScale.com⁠: https://buildgrowscale.com/book-a-call Follow Matthew on ⁠Facebook: https://www.facebook.com/matthewjacobstafford⁠, ⁠LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom⁠, and ⁠Twitter⁠: https://x.com/BuildGrowScale To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #websiteconversion #websitetraffic #websiteoptimization #ecommercebusiness #increaseconversions