This Pet Waste Removal Business Earned $3M in Annual Revenue! | Nick Loper & William Milliken

#796 Can you imagine turning dog poop into a multi-million-dollar business? In this special cross-promotion episode, we’re sharing an interview from Nick Loper’s The Side Hustle Show featuring William Milliken, the founder behind Swoop Scoop — a pet waste removal business that went from zero to 350 recurring customers in its first 3 months and generated over $3M in revenue last year. William breaks down how they validated demand despite low search volume, landed early customers through door hangers, vet networking, and Facebook groups, then scaled fast with Facebook ads, standardized operations, route density, and premium branding. He also shares the unit economics, plus how he turned industry know-how into a second business: the Poop Scoop Millionaire community, where he teaches others to launch and grow their own “million-dollar business in your backyard!” What Nick discusses with William: 0:00 Introduction: The Million Dollar Poop Business 2:29 Finding the Pet Waste Niche 6:02 Validation and Getting Started 9:49 First Customers and Pricing Strategy 13:13 Facebook Ads and Explosive Growth 17:12 Customer Economics and LTV 21:09 Fulfillment and Operations 25:07 Premium Branding with Wrapped Vehicles 29:04 Expanding to New Markets 33:09 Poop Scoop Millionaire Community Thank you, Nick and William! Check out ⁠The Side Hustle Show⁠: https://www.sidehustlenation.com/side-hustle-show/ Check out ⁠Swoop Scoop⁠: https://swoopscoop.com/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #petwasteremoval #pooperscooperbusiness #servicebusiness #milliondollarbusiness