‼️ FREE 5-Minute Business Plan: 👉 https://5minutebusinessplan.com/ 💸 FREE Business Training: 👉 https://www.millionaireuniversity.com/training What does it actually take to build a thriving food stand from scratch? In this episode, Matthew Berda of Ponchos Tacos breaks down how he and his friends went from a backyard idea to running one of the most popular taco stands at North America's largest night market — the Richmond Night Market in British Columbia. Matthew shares the real startup costs ($25K–$40K), how they sold out in their first 90 minutes, and the systems they've built around food sourcing, health permits, prep logistics, pricing strategy, and scaling to multiple locations simultaneously. Whether you're thinking about starting a mobile food business, a food truck, or a market stall, this conversation covers the honest behind-the-scenes details most people don't talk about — from managing perishable inventory and commissary kitchens to leveraging Instagram and TikTok to bring customers to your booth. If you've ever dreamed of turning a love of food into a real business, this one's for you! What we discuss with Matthew: 0:00 Introduction to Ponchos Tacos 0:52 What Is the Richmond Night Market? 2:42 How the Business Got Started 3:37 Startup Costs & Initial Investment 6:18 Scaling to Multiple Markets 9:14 Food Sourcing & Inventory Management 11:25 Licensing, Health Permits & Compliance 14:50 Menu Design, Pricing & Profit Margins 17:18 Marketing on Social Media & Private Events 22:46 Point of Sale, Choosing Events & Closing Thoughts Thank you, Matthew! Check out Ponchos Tacos at PonchosTacos.ca: https://www.ponchostacos.ca/ Email Matthew at ponchostacosyvr@gmail.com. Connect with Millionaire University: Facebook: https://www.facebook.com/MillionaireUniversityMU/ Instagram: https://www.instagram.com/millionaire_university_mu/ TikTok: https://www.tiktok.com/@millionaireuniversity_mu Twitter: https://twitter.com/Millionaire_Uni YouTube: https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw #FoodTruck #NightMarket #SmallBusiness #FoodStand #Entrepreneurship #FoodBusiness #Tacos #StartupStory

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