The Amazon Ad Strategy That Took One Product from $11K to $95K/Month

#843 What if the reason your Amazon sales have flatlined isn't your product — it's how you're running your ads? In this episode, host Brien Gearin sits down with Nik Hall, founder and CEO of Revive Amazon Partners, an agency that specializes in scaling CPG brands on Amazon. Nik shares his journey from building a seven-figure gummy vitamin company to launching his own Amazon-focused agency after growing a client's business 450% in just three months. The conversation covers how to identify winning products, why relevance beats search volume when choosing keywords, and how campaign structure is often the hidden reason brands stall out. Nik also breaks down why Amazon is often the best channel for new brands to start with, how AI tools like Rufus are changing the platform's search behavior, and why chasing high-competition or overly innovative products can sink a launch before it starts. Whether you're just getting started or looking to scale, this episode is packed with practical, no-fluff advice straight from someone in the trenches every day! What we discuss with Nik: 0:00 Running Effective Amazon Ad Campaigns 1:48 The CEO-Level Approach to Amazon 3:44 Amazon's SEO & Ad Snowball Effect 5:27 How to Identify Winning Products 8:34 Why Amazon First Makes Sense for New Brands 9:41 How Amazon Advertising Works 14:01 Ad Budgets and Spending Strategy 16:31 Keyword Research & Relevance 22:09 Common Client Problems & Campaign Structure 29:13 Advice for Aspiring Amazon Sellers Thank you, Nik! Check out Revive Amazon Partners at ⁠ReviveMP.com⁠: https://revivemp.com/ Follow Nik on ⁠LinkedIn⁠: https://www.linkedin.com/in/nikhall/ and ⁠YouTube⁠: https://www.youtube.com/@NikwithREViVE To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #amazon #amazonsellers #amazonselling #amazonsales #amazonads #amazonadvertising #ecommercebusiness #productbusiness #cpg