Starting a Beverage Business? Recipe to Distribution Selling Handcrafted Spirits | Alek Szczupak

#623 Ever wonder what it really takes to launch a handcrafted spirits brand from scratch — without owning your own distillery or a massive marketing budget? In this episode, host Brien Gearin sits down with Alek Szczupak, founder of Broda Beverage Company in Chicago, to share how he transformed a generations-old Polish family recipe into a fast-growing, small-batch vodka brand. Alek dives into the story behind Broda’s authentic, all-natural production process — from zesting lemons by hand to infusing real honey and ginger — and opens up about the challenges of navigating alcohol regulations, finding the right co-packer, and building distribution relationships in a crowded industry. He also reveals how grassroots marketing, local tastings, and one viral TikTok helped Broda gain traction and develop a loyal following. If you’ve ever dreamed of turning a kitchen recipe into a nationally recognized product, this episode will give you a front-row seat to what it really takes! What we discuss with Alek: 0:00 Introduction & Polish Vodka Roots 3:44 Family Tradition and Recipe Origins 7:28 From College to Beverage Startup 11:12 Overcoming Production Challenges 14:56 Taking Broda to Market 18:40 Distribution, Sales, and Early Reception 22:24 Marketing, Branding, and Team Building 26:08 Revenue, Margins, and Scaling Up 29:52 Product Expansion and Flavors 33:36 Advice for Aspiring Distillers & Closing Thoughts Thank you, Alek! Check out Broda at ⁠DrinkBroda.com⁠: https://drinkbroda.com/ Follow Alek on ⁠Instagram⁠: https://www.instagram.com/drinkbroda/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #productbusiness #beveragebusiness #distillery #vodkadistillery #familyrecipe