Ready to Pitch Your First (or Next) Client? How to Stand Out in Any Inbox | Lisa Fernandez

#754 What if landing your next client didn’t require spammy pitches, sleazy tactics, or burning bridges? In this episode, host Brien Gearin sits down with Lisa Fernandez, founder of Lisa Fernandez Agency, to unpack a practical, real-world approach to cold outreach that actually works. Lisa shares her journey from W-2 life to building a fractional business, why earning your first dollar matters more than chasing big hype numbers, and how specificity, authenticity, and value-first thinking can cut through inbox noise. From crafting subject lines that get opened to using Loom videos, playful follow-ups, and niche-specific offers, this conversation is a masterclass for freelancers, creators, and business owners who want to land clients without burning bridges — or burning out! What we discuss with Lisa: 0:00 The Power of Specificity and Authenticity 3:36 From Personal Assistant to Copywriter 7:12 Building a Business While Learning 10:48 Cold Outreach Framework: You, Me, We 14:24 Standing Out in the Age of AI 18:00 Using Video and Loom for Connection 21:36 Crafting Offers That Provide Value 25:12 Subject Lines That Get Opened 28:48 The Fractional Mindset 32:24 Building Your Side Business Thank you, Lisa! Check out Lisa Fernandez Agency at ⁠LisaFernandezAgency.com⁠: https://www.lisafernandezagency.com/ Follow Lisa on ⁠Facebook: https://www.facebook.com/people/Lisa-Fernandez-Agency/61554424554188/⁠, ⁠Instagram: https://www.instagram.com/lisafernandezagency/,⁠ and ⁠LinkedIn⁠: https://www.linkedin.com/in/lisa-fernandez-agency/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #copywriting #coldoutreach #pitchclients #landclients