Optimizing Google and Facebook Ad Performance in the AI Era | Ryan Burch

#710 What happens when AI completely rewrites the rules of Google and Facebook ads — and most businesses don’t even realize it yet? In this episode, host Brien Gearin sits down with Ryan Burch, founder of the Tobie Group, to break down how Google and Facebook ads are changing in the age of AI. Ryan shares his journey from print advertising to running a flexible, contractor-powered agency, and explains why small and local service businesses can no longer rely on old-school tactics or “set it and forget it” ad campaigns. They dive into how AI is reshaping search behavior, why brand and video content now play a huge role in ad performance, and the critical importance of clean tracking, clear targeting, and smart PR to stay visible in AI-driven search results! What we discuss with Ryan: 0:00 The AI Disruption in Marketing 3:58 Meet Ryan Burch: Marketing Journey 7:56 The Tobie Group Approach 11:54 Adapting to Change: AI’s Impact on Planning 15:52 The New Consumer Search Behavior 19:50 Branding in the AI Era 23:48 Google & Facebook Ads: AI’s Influence 27:46 Audience Targeting and Ad Spend 31:44 The Foundation: Tracking, Analytics, and Brand Authority 35:42 The Power of PR and Local Authority Thank you, Ryan! Check out Tobie Group at ⁠TobieGroup.com⁠: https://tobiegroup.com/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #googleads #facebookads #aimarketing #aiadvertising