Nobody Uses This Free Marketing Channel (He Makes $10k+/Month From It)

‼️ FREE 5-Minute Business Plan: 👉 https://5minutebusinessplan.com/ 💸 FREE Business Training: 👉 https://www.millionaireuniversity.com/training What does it actually take to turn a side hustle into a full-time business — and then grow it once you're in? In this episode, college essay coach and former PR consultant Carter Osborne breaks down his journey from running a tutoring side hustle through grad school to eventually going all-in on his own business, and shares the media relations strategy he used to fuel that growth. Carter walks through how to build a targeted media list (and why tier-three outlets matter more than you think), how to craft a pitch that reporters actually want to open, and why the relationship doesn't end when the story runs. Whether you're a solo entrepreneur, freelancer, or small business owner wondering how to build credibility and attract inbound leads without a big marketing budget, this episode gives you a practical, no-fluff framework for using PR as a growth tool — completely free! What we discuss with Carter: 0:00 Welcome: Carter Osborne on Millionaire University 0:58 From Side Hustle to College Essay Consultant 5:26 Running Two Full-Time Jobs: The Burnout Reality 9:34 Making the Leap: Choosing the Business Over the Career 10:15 Growing Full-Time and Leveraging PR as a Lead Gen Tool 13:55 The PR Playbook: Narratives, Media Lists, and Tiers 22:20 Crafting a Pitch Reporters Actually Open 32:12 Real Pitch Examples and Targeting the Right Reporter 38:24 Building Long-Term Reporter Relationships 44:53 Measuring PR Results and Why Small Businesses Overlook Media Thank you, Carter! Check out Carter Osborne Tutoring at ⁠CarterOsborneTutoring.com⁠: https://www.carterosbornetutoring.com/ Connect with Millionaire University: Facebook: https://www.facebook.com/MillionaireUniversityMU/ Instagram: https://www.instagram.com/millionaire_university_mu/ TikTok: https://www.tiktok.com/@millionaireuniversity_mu Twitter: https://twitter.com/Millionaire_Uni YouTube: https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw #SideHustle #Entrepreneur #PublicRelations #SmallBusiness #MediaRelations