Need a Product Launch Strategy? From Chaotic Drop to Seamless, Hype-Driven Event | Michael Dodsworth

#660 What if you could turn product launches into full-blown fan experiences? In this episode, host Brien Gearin sits down with Michael Dodsworth, founder of Fanfare, the LA-based SaaS company helping brands like Nike and Supreme transform chaotic product drops into seamless, hype-driven events. Michael shares his journey from early engineering days and acquisitions at Salesforce to launching his own startup solving the headaches of digital and in-person product releases. He breaks down how Fanfare helps brands manage millions of fans in real time, prevent site crashes, and turn those frenzied “drop moments” into data-rich marketing gold. Whether you’re building a SaaS company or planning your next product launch, this conversation is packed with lessons on scalability, customer feedback, and startup strategy! What we discuss with Michael: 0:00 Introduction & The Problem with Drops 3:57 Michael’s Background and Early Career 7:55 Building Fanfare: From Salesforce to Ticketmaster 11:53 Founding Fanfare and Identifying Market Pain 15:51 How Fanfare Solves Drop Challenges 19:49 Product Iteration and Customer Education 23:47 Team Building, Funding, and Go-to-Market 27:45 Ideal Clients, Marketing, and Pipeline Growth 31:43 Success Stories and Real-World Drops 35:42 Lessons Learned & The Future of Fanfare Thank you, Michael! Check out Fanfare at ⁠Fanfare.io⁠: https://fanfare.io/ Get ⁠The 5-Step Hype Drop Playbook⁠: https://fanfare.io/case-studies/playbook Follow Michael on ⁠LinkedIn⁠: https://www.linkedin.com/in/michael-dodsworth/ Follow Fanfare on ⁠LinkedIn⁠: https://www.linkedin.com/company/fanfare-io/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #productlaunch #productstrategy #saasbusiness #eventmanagement