Live Selling on Whatnot and Why It's Way Easier to Profit Than on TikTok Shop | John Roman

#777 Live selling is no longer a gimmick — and for some brands, it’s quietly becoming one of the most profitable growth channels out there! In this episode, host Brien Gearin sits down with returning guest John Roman, CEO of BattlBox (a $20M+ e-commerce brand for outdoor survival/EDC gear), to break down what’s working right now for them: live selling. John shares the BattlBox origin story — including launching in 2015, riding the 2020 wave (and a Netflix series), selling the business, then buying it back in 2023 — before diving into how platforms like Whatnot are changing the game with auction-style shopping, community-driven features (boosts, raids), and high-intent buyers. You’ll hear practical details on show formats, timing, hosting, profitability, and why John believes live shopping is still the “Wild West” with massive upside for brands willing to jump in early! What we discuss with John: 0:00 Introduction to Live Selling 3:45 BattlBox Origin Story 7:30 What is Live Selling? 11:15 Whatnot Platform Deep Dive 15:00 The Consumer Experience 18:45 BattlBox's Live Selling Strategy 22:30 Show Timing and Frequency 26:15 Community Features and Engagement 30:00 Profitability and Business Model 34:00 Getting Started with Live Selling Thank you, John! Check out BattlBox at ⁠BattlBox.com⁠: https://www.battlbox.com/ Check out John's blog at ⁠OnlineQueso.com⁠: https://onlinequeso.com/ Follow John on ⁠LinkedIn⁠: https://www.linkedin.com/in/john-roman/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #liveselling #whatnot #tiktokshop