Land, Price, and Negotiate High-Value Brand Partnerships (Without an Agency!) | Justin Moore

#633 Ever wondered how creators turn brand deals into serious revenue? In this episode, host Brien Gearin sits down with Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, to uncover the secrets behind landing, pricing, and negotiating high-value sponsorships. Justin shares how he and his wife went from free product collaborations to earning over $5 million through brand partnerships — and how he now teaches creators and business owners to do the same without giving up a percentage to agencies or managers. From understanding sponsor goals to crafting irresistible pitches and maximizing negotiation leverage, this episode is packed with actionable insights for anyone looking to monetize their platform through strategic partnerships! What we discuss with Justin: 0:00 Introduction & Dispelling Sponsorship Myths 4:15 Justin’s Origin Story: From Medical Devices to YouTube 8:30 The First Brand Deal: Realizing Value Beyond Free Products 12:45 Building a Business: From Personal Deals to Agency 17:00 Lessons from Failure: COVID’s Impact and New Perspectives 21:15 Sponsorship Coaching: Shifting from Managers to DIY 25:30 Who Needs Sponsorships? Broadening the Creator Definition 29:45 Positioning, Messaging, and Attracting Sponsors 34:00 Negotiation Tactics: Pricing, Packages, and the ARC Framework 42:36 Final Advice, Resources, and Closing Thoughts Thank you, Justin! Check out Creator Wizard at ⁠CreatorWizard.com⁠: https://www.creatorwizard.com/ Subscribe to ⁠Justin's newsletter⁠: https://pages.creatorwizard.com/join Buy a copy of ⁠Sponsor Magnet⁠: https://www.sponsormagnet.com/ Listen to ⁠Sponsor Magnet⁠: https://www.youtube.com/@creatordebates Follow Justin on ⁠Instagram: https://www.instagram.com/creatorwizard/⁠, ⁠LinkedIn: https://www.linkedin.com/in/justinnmoore/⁠, ⁠TikTok⁠: https://www.tiktok.com/@creatorwizard?, ⁠Twitter⁠: https://twitter.com/justinmooretfam, and ⁠YouTube⁠: https://www.youtube.com/c/creatorwizard To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #branddeals #brandpartnerships #sponsorships