Inventing vs. Innovating: Reimagining "Waste" as Commercially Viable Products | Stuart Jenkins

#740 What if the key to breakthrough innovation isn’t inventing something new — but seeing value where everyone else sees waste? In this episode, host Kirsten Tyrrel sits down with Stuart Jenkins, a lifelong athlete turned footwear innovator, to unpack an incredible entrepreneurial journey that blends grit, patience, and purpose. Stuart shares how his background as an Olympic Trials–qualifying marathon runner shaped his mindset for startups, why he believes preparation is everything, and how decades in the footwear industry led him to reimagine massive amounts of discarded foam as high-performance, commercially viable products. From licensing early innovations to Reebok, to helping bring HOKA to life, to building a sustainable footwear brand that transformed industry “waste” into products worn by elite athletes — and even featured on Oprah’s Favorite Things — this conversation is a masterclass in innovation, persistence, and seeing opportunity where others see trash! What we discuss with Stuart: 0:00 The Waste Foam Problem 3:45 From Athlete to Entrepreneur 7:30 Early Footwear Experiments 11:15 Luck, Failure, and the Air Sole Invention 15:00 The Realities of Startup Success 18:45 Sustainability Lessons from the Dust Bowl 22:30 The Challenge of Sustainable Footwear 26:15 Building a Factory and Facing COVID 30:00 Innovation vs. Invention 33:45 The Joy of Innovation and Lasting Impact Thank you, Stuart! Check out Blumaka at ⁠Blumaka.com⁠: https://blumaka.com/ Check out Fleks Footwear at ⁠FleksFootwear.com⁠: https://fleksfootwear.com/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #invention #innovation #productbusiness #footwearbusiness #sustainableproducts #sustainability