How a Simplified Approach to Quilting Is Generating 7-Figures | Mike O'Dell

#718 Quilting might not sound like a “high-growth” business at first glance — until you meet Mike O'Dell, founder of Legit Kits, a company turning quilt patterns into ready-to-sew works of art! In this episode, host Kirsten Tyrrel sits down with Mike to unpack how he went from working as a certified registered nurse anesthetist to building a fast-scaling product business that’s already crossed seven figures. Mike explains how Legit Kits simplifies quilting by shipping pre-cut fabric kits + foundation paper patterns, why he designs everything using straight-line “low poly” artwork, and how he’s grown through a mix of Shopify sales, quilt shows, wholesale distributors, and a thriving Facebook community. They also dive into the real behind-the-scenes of entrepreneurship — from COVID setbacks and supply chain chaos to ditching digital downloads due to piracy — plus why Mike says he’s not selling fabric… he’s selling dopamine! What we discuss with Mike: 0:00 The Quilting Industry & Opportunity 3:17 Building Legit Kits: The Business Model 6:36 Product Details: Patterns, Kits, and Fabric 10:01 Copyright, Art, and Design Process 13:25 From Nursing to Entrepreneurship 16:45 Real Estate and First Business Endeavors 20:30 Launching During COVID & Early Growth 24:04 Scaling Up: Team, Sales Channels, and Operations 27:49 Marketing, Community, and Customer Experience 31:12 Lessons Learned & Looking Forward Thank you, Mike! Check out Legit Kits at ⁠LegitKits.com⁠: https://legitkits.com/ Follow Mike on ⁠Facebook: https://www.facebook.com/kitslegit/⁠ and ⁠Instagram⁠: https://www.instagram.com/legitkits/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #ecommercebusiness #productbusiness #artbusiness #quilting