Host a Budget-Friendly, Live Event That Wows Your Guests — Any Size Audience! | Sahil Patel

#766 What happens when a CRO expert ditches slides, skips keynotes, and bets big on human connection in a post-Zoom world? In this episode, host Brien Gearin welcomes back longtime friend and fellow Cincinnati native Sahil Patel, CEO of Spiralyze, for a conversation that goes beyond CRO and A/B testing. Sahil shares a behind-the-scenes look at why his team decided to launch their first-ever live event, Above the Fold, and what it really takes to plan an in-person experience that people are excited to travel for. From choosing the right location and audience to designing hands-on workshops, pricing tickets, and balancing sponsors without ruining the attendee experience, this episode is packed with practical insights for entrepreneurs and marketers considering hosting their own live event — whether for 10 people or 1,000! What we discuss with Sahil: 0:00 Introduction & Event Philosophy 3:00 Why Live Events Matter Now 6:00 Choosing Location & Timing 9:00 Defining the Guest Experience 12:00 Workshop Format & Content Strategy 15:00 Building the Audience 18:00 Pricing & Budget Strategy 21:00 The Sponsor-Attendee Dynamic 24:00 Event Logistics & Food Strategy 27:00 Personal Touches & Final Thoughts Thank you, Sahil! Check out Spiralyze at ⁠Spiralyze.com⁠: https://www.spiralyze.com/ Follow Sahil on ⁠LinkedIn: https://www.linkedin.com/in/sahilanamipatel/⁠ and ⁠YouTube⁠: https://www.youtube.com/@SpiralyzeCRO To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #liveevents #businessevents #guestexperience #humanconnection #professionaldevelopment