Get Paid to Mail Postcards for Local Businesses | Dalton Joyner and Rachel Smith

#759 What if a simple postcard could open the door to a full-blown, high-margin local marketing agency? In this episode, host Brien Gearin sits down with Dalton Joyner and Rachel Smith, founders of Big Sky Automation, to break down a simple (and surprisingly profitable) local-agency growth play: using shared direct-mail postcards as a “foot-in-the-door” offer that brings small businesses in fast — then upselling into higher-value services like web development, Google Business Profile optimization, and reputation management. Dalton and Rachel share their origin story, how they structure the postcard program, the exact tools they use to fulfill mailers through USPS EDDM, and how they keep execution simple with Canva and automation. They also reveal how they’ve turned the model into an online community that helps others launch the same business in their own towns! What we discuss with Dalton and Rachel: 0:00 Introduction to Direct-Mail Marketing 3:50 Origin Story & Business Background 7:40 The Shared Mailer Concept 11:30 Pricing & Profit Structure 15:20 Client Acquisition & Sales Strategy 19:10 Production & Fulfillment Process 23:00 Upselling to Core Services 26:50 Google Business Profile Management 30:40 Building the Online Community 34:30 Getting Started & Resources Thank you, Dalton and Rachel! Check out Big Sky Automation at ⁠BigSkyAutomation.com⁠: https://bigskyautomation.com/ Get the free ⁠Community Card Mini Course⁠: https://communitycardplaybook.com/communitycardhome?am_id=millionaireuniversity8374 Follow Dalton and Rachel on ⁠YouTube⁠: https://www.youtube.com/@BigSkyAutomation To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #directmail #directmailmarketing #localmarketing #localbusiness #googlebusinessprofile