Farmer's Market to Iconic Brand: Bootstrapping a Business With Only a Gelato Machine | Jeni Britton

#669 How do you build a beloved, nationally-recognized ice cream brand from scratch — and then turn around and create a completely different company redefining dietary fiber in America? In this episode, host Kirsten Tyrrel sits down with Jeni Britton — founder of the iconic Jeni’s Ice Creams and now founder of Floura — to talk about creativity, curiosity, and the emotional side of entrepreneurship. Jeni shares how she started with nothing but vision, passion, and a gelato machine from a local Italian market, how she bootstrapped her way from a farmer’s market stand to 90 stores and 10,000 grocery doors, and why she believes emotion, intuition, and integrity are the true drivers of a lasting brand. From building a fellowship-style team to navigating growth, trust, and leadership, this conversation is packed with wisdom for founders who want to build something meaningful — and do it their own way! What we discuss with Jeni: 0:00 The Challenge of Selling and Starting Out 4:33 Building Floura: From Ice Cream to Fiber Bars 9:07 The Origins of Jeni’s: Leaving Art School for Ice Cream 13:41 Crafting a Unique Business: Doing Everything from Scratch 18:15 Lessons from Scream: Early Entrepreneurial Struggles 22:49 Vision, Emotion, and the Heart of Entrepreneurship 27:23 The Power of Fellowship and Building a Team 31:57 Scaling Up: From Farmer’s Market to National Brand 36:31 Leadership, Roles, and the Founder’s Journey 41:05 Final Reflections: Advice for Founders and the American Dream Thank you, Jeni! Check out Jeni's Ice Creams at ⁠Jenis.com⁠: https://jenis.com/ Check out Floura at ⁠Floura.com⁠: https://www.floura.com/ Follow Jeni on Instagram, ⁠here: https://www.instagram.com/jeni/⁠ and ⁠here⁠: https://www.instagram.com/livefloura/# To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #foodbusiness #productbusiness #bootstrapping